Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.From their dealer guidelines:“Volkswagen Corporate Design is not a question of personal taste but the visual identity of one of the world’s most recognizable brands. A brand which is at home on all continents and in everyone’s mind. This is because our corporate design reflects our brand values in a unique fashion. In order to meet the d...
James Sturgess, HumanResources Specialist If your business employs and terminates staff, then the value of this session for you is enormous. One of the greatest causes of frustration for Dealers is managing staff effectively, professionally and legally. In this critical session Victorian Managing Director of M+K Lawyers, James Sturgess will uncover the important legal issues surrounding staff employment across the country. Managing staff is a time-consuming process which often interrupts the produc...
Martin GrunsteinMartin Grunstein is a man with a winning formula.An influential mentor and strategist in both sport and business, it’s little wonder that he is constantly sought out by companies hungry for success.After completing his studies in Marketing and Psychology at the University of New South Wales, Grunstein went on to work in Colgate-Palmolive's marketing division. Despite a promising career, he pursued his dreams to start his own business instead, and has never looked back.Amid his diverse por...
David MartinIthought so. Introducing David Martin, President and Co-Founder of Mar-Kee Consulting Group and a veteran of the AADA National Dealer Convention.Martin heads one of the most influential sales training companies in North America and has played an active role in the success of dealerships across the country. In his presentation, Accountability For All, Martin ties in perfectly with the Convention's theme of total unison and team-work across every department of your dealership.According to Marti...
Menreet Kaur The year’s most anticipated racing game will include IndyCar and classic grand prix race cars for the first time ever reports Menreet Kaur.Microsoft and Turn 10 Studios, the creators of the “Forza Motorsport” Xbox series of racing games, have announced today that open-wheel cars will be making their series debut in “Forza Motorsport 5”1 for Xbox One. For the first time ever, “Forza” players will be able to drive open-wheel cars, including current and historic grand prix racing cars as wel...
Dani ZandelThis is the first of a two part guest post by Dani Zandel, Social Media/Marketing and Customer Relations specialist1. Some dealerships pull out the equity maturity and lease end lists and ask salespeople to call those customers, but do those salespeople use a script which makes sense and offers a reason to bring the customer into the dealership if they say "Not interested"? Many people believe they don't need your services unless they are calling you. What if instead of using the salespeople w...
According to ActivEngage’s Rebecca Kon,30-40%of live chats relate to a service or parts enquiry.“I tried to call the Service department, but I couldn’t get through. I need to schedule an appointment to fix my vehicle.” This is a common statement our Virtual Sales Assistants hear every single day from online customers. However, if your dealership’s website does not offer live chat, you could be missing out on valuable service leads to increase your return on investment (ROI), and excellent reputation buil...
Motorclassica 2013 will be in celebration mode from 25 – 27 October: celebrating Aston Martin’s 100th birthday with a brilliant pre-War and David Brown (the tractor manufacturer who bought the company in 1947 and was hailed as its “post-war” savior) era cars. There will also be a drool-worthy display of Corvettes celebrating 60 years and Lamborghini celebrating 50 years of the raging bull.On top of that you can join in the 100 years of Bertone design and 100 years of Harley Davidson.And that’s in additio...
Know anyone who has had a stroke? If so this media release from The University of Edinburgh may help in their recovery. I know this post is way off topic so I apologise to those who were hoping for more of the usual sales and marketing strategies, but knowing that my mother suffered a stroke a few years ago I feel this info is worth passing on. Stroke patients in Australia at risk of blood clots and death could be helped by a compression device that wraps around the legs, a study suggests.Researchers hav...
Great post on DealerELITE by J.R. Batchelor on why dealers must have a process in place for handling leads. Also, thanks to ActivEngage’s Ketty Colom for the heads-up.We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he gives away all the info the majority of the time you never see the customer show up that he was talking to. The sales professional or Internet Coordinator of...
