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Eli is a Citizen…

content discovered on Tuesday, December 17, 2013

Eli Manning is a Citizen Eco-Drive spokesperson. Just saw the ad running on Sunday during the football games. As I was watching, I noticed that it is visually nice. That is all. Kidding. The problem with this ad is that the main theme was precision. Precision as he was throwing interception after interception that day? [] read more »

What does advertising really say to you?

content discovered on Wednesday, December 11, 2013

In the mid 1800s as Victorian industrialization of food production meant that the guy who milled the flour no longer baked the bread, food adulteration became a huge problem as the new "supply chain" sought to increase profits at each stage. The things you bought were basically advertised at making you feel higher up on the social scale, or made claims about their function. But the problem that was making many sick or ill was the adulteration of the purity of items being sold.By the late 1880s, things ... read more »

Of shampoos & strength

content discovered on Friday, December 06, 2013

I love it when advertising sends a feel good message! Who doesnt? So I came across this inspiring ad made by Pantene (Philippine)- I thought to myself Shampoo ad ok another product that focuses on women looking pretty with some celebs thrown in (Yawn). But this one was different . I loved it as a [] read more »


content discovered on Wednesday, December 04, 2013

DEFINITION OF MARKETING RESEARCH The American Marketing Association defines marketing research as "the systematic gathering, recording and analysing of data about problems related to the marketing of goods and services". Crisp has defined marketing research as "...the systematic, objective and exhaustive search for and study of the facts relevant to any problem in the field of marketing". read more »


content discovered on Tuesday, December 03, 2013

APPLICATIONS OF MARKETING RESEARCH The broad areas of application for marketing research are sales and market analysis, product research, advertising, business economics and corporate research, and corporate responsibility.  A. Sales and Market Analysis   a) Determination of market potential: The market potential is the total amount of a product or product group which could be sold to a read more »

10 consejos para una campaña navideña de Social...

content discovered on Wednesday, November 27, 2013

La Navidad está a la vuelta de la esquina. Un periodo festivo que se presenta para las empresas como una gran oportunidad para conectar con los clientes existentes y con los clientes potenciales. Pero, ¿cómo lograr impacto con una campaña de Social Media Marketing en Navidad? Concreto 10 tips orientativos para ayudarte en tu estrategia Sigue leyendo read more »

Added New Perk To My Crowdfunding Campaign

content discovered on Wednesday, November 27, 2013

Added this new art piece to my perks on my fundrazr.com page. Hurry and order your print of my work today! Click Here. read more »

Billboard 'Points Out' Planes in Real Time

content discovered on Monday, November 25, 2013

A new advertising campaign from British Airways features an interactive digital billboard that tracks flights. Continue reading → read more »


content discovered on Wednesday, November 13, 2013

MARKETING MIX   The marketing mix consists of the following four major activities usually referred to as elements of Marketing mix. 1. Product: activities relating to the product, service or idea to be offered. 2. Price: activities relating to the price to be charged for the product, service or idea. 3. Promotion: activities relating to promotion (advertising, personal selling, read more »

20 errores comunes en Social Media Marketing

content discovered on Monday, November 11, 2013

Lo importante no es estar, sino saber estar. Esta es la respuesta que le he dado hoy a un pequeño empresario que me ha preguntado, mientras tomábamos un café, cuál era mi opinión sobre la estrategia de Social Media Marketing de una determinada empresa. Tras hablar con él sobre el tema, he reflexionado sobre algunos Sigue leyendo read more »

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