Have you heard of the latest advertising app, Igloo App?
For starters, I would like to ask you guys: How many times have you guys feel that advertisements are annoying and you don’t get anything in return by viewing them. I just know the way you feel about it.
You know theyare everywhere : TV, Newspaper, Billboard, Radio ,Cinema and etc.Most of the time, the advertisements doesn’t even concern you and is not of your interest.
Here is where Igloo App addresses all of these issues. Igloo App is atarg... read more »
We are surrounded by natural cycles, seasons, repetition and patterns. You don't have to look far to see them.
* Every 60 seconds is a new minute.
* Every 4 seasons is a new year.
* After every day comes a new night.
We are also surrounded by man-made cycles. Using a tool like Google Trends, you can visualize them.
Above, for instance is the term "AIDS" in Google Trends. What we can see here is that near the end of every year, there's a world AIDS Awareness Month. We can also see that the general p... read more »
This morning, 680 News alerted me through Twitter, that RBC Economics have put out another forecast that everything is still improving. I had a few things to say about this banking spin in December of 2012.
So, lets just take a quick look at some everyday economic barometers, to see what those point to.
TTC Subway Advertising
When times are good, the overhead advertising in the train cars is full of big brands. When times are bad, it's half-full (exposing a lot of white, blank space) and what advert... read more »
This past weekend, I was talking to someone who says they don't let their kids walk the 300m to school on their own.When I was a kid at 7yrs old, I would walk to school on my own, and my school was a mile or so away. This got me thinking;Is it really that unsafe in this day and age, or were we more naive in the old days? Most people will agree now that "things are not like they used to be".But what does that really mean? Somehow, we are in general agreement in acknowledging that its less safe these days.... read more »
Most mornings on my commute currently, I'm bombarded with a Visa advertising campaign that uses the word "debit" in place names...(Details of campaign: http://www.marketingmag.ca/news/marketer-news/visa-promotes-its-debitnations-for-spring-break-74944)What they did is take a place name like "Orlando" and turn it into "Orlandebit". Fort Lauderdale becomes "Fort Lauderdebit". This just infuriates me because a) I find it boringly repetitive, and b) it's not clever, or remotely challenging to the mind. It di... read more »
Advertising in Canada is getting highly distorted, to the point where it's difficult to work out what is legitimate advertising, and what is advertising that's masquerading itself under a different disguise. Most of this is allowed to happen here because the media is largely controlled by only two entities Rogers and Bell - and they aren't really accountable to anyone else, regardless of what you might hear. The really frustrating thing is the general public is disconnected from the workings of these two... read more »
Ce inseamna sa fii un marketing manager in secolul XXi?In anul 2013?Care sunt prioritatile?Care sunt dificultatile?Ce facem cu digitalul?Toate acestea sunt intrebari la care trebuie sa gasim raspunsul.Mi-a placut foarte mult acest articol care sumarizeaza foarte bine challange-urile marketingului in acest mediu dominat de digital si social media.http://econsultancy.com/uk/blog/62574-introducing-the-modern-marketing-manifesto read more »
A widely reported survey found that 4 percent of women consider themselves beautiful, but what does that really mean? Continue reading → read more »
Sebuah pilihan baru bagi peminat siaran luar negeri bermutu hadir di Indonesia. Sejak muncul akhir tahun 2011, Nexmedia kini menjadi idola baru tv berlangganan karena lebih praktis tanpa menggunakan antena parabola. Pelanggan cukup memakai antena UHF biasa baik indoor maupun outdoor, asalkan masih dalam kondisi baik. Paket apa saja yang ditawarkan?Nexmedia yang merupakan bagian dari grup Emtek (Elang Mahkota Teknologi) yang juga pemilik SCTV, Indosiar dan O Channel, muncul dengan teknologi DVB-T (Digital... read more »
Acum 127 de ani Coca Cola era creat in SUA de John S Pemberton.Credeati ca Pepsi e muuult mai tanar? E doar cu 12 ani mai tanar. In 1898, adica acum 115 ani Pepsi era inventat de un farmacist, Caleb Bradham.Istoria celor doua branduri este tumultoasa la inceput.Coca Cola se extinde repede in Canada, Cuba si pe intreg teritoriul SUA. Chiar daca Pepsi creste repede la randul sau insa, din cauza crizei de zahar din timpul primului razboi modial, compania care detinea Pepsi da faliment in 1923.In anul primul... read more »