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"We are very excited by the potential of a high performance, ultra-luxury Bentley SUV. We know that many Bentley customers already own SUVs, admiring their style, luxury, performance and versatility. With EXP 9 F, Bentley is making a clear statement of intent that we have both the expertise and desire to meet and exceed their expectations." Wolfgang Durheimer, Chairman and Chief Executive, Bentley Motors. "EXP 9 F had to represent the absolute pinnacle of the sport utility sector,setting a new... read more »
‘How alive are you?’ is the new branding campaign for Jaguar which is being unleashed worldwide by their in-house agency which they hope will conquest sales from their competitors. The creative strategy according to Adrian Hallmark, Jaguar’s global brand director is to ensure that Jaguar cars seduce potential buyers with their design, interiors and performance. Hallmark added: “Jaguar is a brand for luxury consumers who are contemporary and open-minded, sophisticated and daring, with a desire f... read more »
Counting down the minutes. Here's a light hearted look at the Australian International Motor Show media launch held on Friday 1 July at Jeff's Shed in Melbourne. Is there anything sexier than this with four doors? And here's the dudewho designed it; Irvo Maeda, GM of Design at Mazda. When my baby goes to Melbourne... What the... The ladies in red on the Jag stand. Just a reminder that the 2011 Motorclassica is coming up. Wait for it...OK pull now. ... read more »
Staff scramble to unwrap this car from its plastic cocoon minutes before its debut at the Australian International Motor Show last Friday. Was it destined for the Maserati stand?Ferrari? Certainly not Ferrari as I heard they were a no show this year. Could it be a Citroen, they're sonic at doing'radical'. Korean? No way, although Hyundai's latest offerings are starting to generate some serious style buzz. That only leaves the Japanese... read more »
