The headline says it all. If you're in advertising you know the drill: a headline is an ad within a headline. And if it doesn't grab the reader within a nanosecond, you can be sure he or she isn't going to read further. In 1925 a novice copywriter by the name of John Caples wrote a headline that today's ad gurus still regard as the best headline of the 20th century: "They laughed when I sat down at the piano. But when I started to play..." This headline also projected Caples into the Advertising ... read more »
My hubby is on Advertiser News after he refereed last Sunday Football Association leauge. His being chased by the players and being abusive onto him. One player ripped off his notebook and other player was swearing unto him.Read moreActually, Im not so into this kind of game, some players have no respect by the referre and swearing a lot. They dont like to be sent off and being warned by thier attitude towards the game. After all the players who walked out the field was breached the rules and it looks li... read more »
